Your guide to Shopify communities, including the benefits of joining and a list of the 15 best Shopify and e-commerce forums

A look into what makes an e-commerce store on Shopify successful along with a list of 60 examples of top Shopify stores

Your guide to ecommerce loyalty programs, including types of loyalty programs and how to create one, as well as examples of successful loyalty programs.

Understand the importance of packaging design for marketing, learn tips for creating effective product packaging, and gain inspiration from examples

Understand the objectives, benefits, and types of promotion marketing. Learn promotional marketing tactics and how to implement them for your Shopify store.

Learn the benefits of public relations in marketing, examples of companies that leveraged PR to amplify their brand, and PR strategies your small business can implement

Learn how to nurture strong retailer-brand partnerships through selecting the right partners, co-creating beneficial strategies, fostering effective communication, and more. Read about examples of some strong retail and brand partnerships as well as failed ones.

Five strategies to enhance the effectiveness of your influencer marketing efforts and boost sales for your Shopify store

A guide for Shopify store owners on how to master Instagram marketing, including how to set up an optimized profile, develop a content strategy, build brand identity, and grow your following.

Learn how to integrate product differentiation into your marketing efforts and craft a compelling Unique Selling Proposition (USP) to help your brand stand out from the competition.

Learn how understanding your target audience and creating accurate buyer personas can transform your marketing efforts.

A guide for how to use TikTok influencer marketing to grow your small business, including how to find TikTok influencers and craft effective TikTok influencer campaigns.

This guide will walk you through how to find the right influencers, build and nurture relationships with them, and create and measure influencer campaigns.

Your guide to creating the perfect outreach email for starting an influencer partnership

Everything you need to know about subliminal marketing, including what it is, types of subliminal messages, and the legal status of subliminal advertising

Everything you need to know about word-of-mouth marketing, including what it is, the different types, and how to create a word-of-mouth marketing strategy

Use this guide to help you get started with influencer marketing, including choosing the right influencers for your brand and creating a successful influencer marketing campaign